Hot Label To Watch: Not For Ponies

It’s a known fact we can’t keep a new fashion discovery to ourselves here at LOOK, and Not For Ponies is the latest line to get us talking. Playful, bright and ultra kitsch – we’re talking Paloma Faith levels here – the Manchester-based label is the brainchild of designer Beckie Andrews and is set to inject some major oomph into your wardrobe. For spring summer, it’s more than a little Meadham Kirchhoff inspired, with appliqué teapots, hearts, flowers and ice creams scattered on skater skirts and smock dresses, and t-shirts emblazoned with sweet illustrations. All in all, an array of on-the-money candy colours. If all-out quirky isn’t your bag, go for one piece and team it with sleeker separates to add polish.

Just to up the feel good factor even more, most of the designs are available in ethical options, and prices start at just £20. A little birdy tells us they’ve sent queen of kook Katy Perry a bag of goodies to test out – sounds like a match made in fashion heaven to us. Snap it up now we say, before it hits the big time. Oh, and why Not For Ponies you might ask? Well, because they don’t think their products would suit them apparently. You can’t argue with that!

GGwww.notforponies.co.uk