Putting us well and truly in the mood for summer, H&M has bagged four of the hottest Victoria’s Secret models on the block to front the brand new campaign. Joan Smalls, Doutzen Kroes, Adriana Lima and Natasha Poly can all be seen giving us serious holiday envy as they flaunt the high street brand’s irresistible new collection.
Along with the new shots, there’s also a brand new campaign vid, which shows the girls looking seriously fierce as they all flock to the beach to show off H&M’s new swimwear.
As for the rest of the summer offering, it channels this season’s biggest trend, centering around a ‘70s bohemian aesthetic, with flowing maxis, pretty tunics and relaxed-fit trousers, all in an array of decorative prints.
Not content with a sizzling summer collection and a seriously impressive model militia, H&M has also teamed up with Swedish house duo Axwell / Ingrosso. Former members of Swedish House Mafia, the pair have created an exclusive track ‘Sun Is Shining’, which will debut along with the ad and online at hm.com on 30th April.
On collaborating with the high street brand, the musical duo said, “It was amazing for us to work with H&M on this summer campaign with our new song, ‘Sun Is Shining’. We’re always proud to work with Swedish brands, and with summer finally upon us we can’t wait for everyone to hear one of the songs from our forthcoming album.”
With the supers giving us a taste of what to expect when the collection lands in store, we suggest you start compiling your wish lists now. Now if you’ll excuse us, we’re off to book a holiday, pronto.
By Victoria Adegboyega