H&M Launches Supermodel-Inspired ‘New Icons’ Collection

H&M have launched yet another exciting range, this time influenced by the industry’s top model’s off-duty looks and street style trends.

Supermodels Joan Smalls, Daphne Groeneveld, Lindsey Wixon and Liu Wen – who also star in the gorgeous campaign shot by fashion photographer Alasdair McLellan – all inspire the modern boho collection. So now we can create our own off-duty look with leather jackets, embellished vest, fringed bags, wide-brimmed hats and knee high boots. These trophy pieces sit alongside cool casual basics to complete your laid back look.

The H&M ‘New Icons’ collection officially launches on the 11th April, but we’ve managed to get our hands on a few pieces already so click here to see a preview of the collectionCW