Jewelled satins, printed silks and grand gowns aren’t your typical high street fashion fodder, but then H&M Conscious isn’t your regular shopping fix. Back again for the fifth year running, the new collection lands in store and online today, and has already got A-list fans in the form of Olivia Wilde – who’s rocked it more than once – and Emma Roberts and Kate Mara. Add in a high fashion poster gal in the form of Julia Restoin Roitfeld and you’ve got one seriously desirable drop on your hands.
Check Out: Celebs Wear High Street Too: Shop The Look
This season, H&M has joined forces with the Musee Des Arts Decoratif in Paris, so the drama packed collection is inspired by some of the greatest artworks in history. As always with Conscious, the pieces are produced using ethical materials – who new recycled glass, metal and reworked fabrics could wind up looking so beautiful?
It’s a wedding guest wardrobe dream too thanks to beautifully decorated designs that are guaranteed to turn heads – yes, we’re talking about that silver satin bejeweled skirt. And, if you’re a bride on a budget, be sure to check out the three walk-down-the-aisle worthy dresses for your big day. Traditional lace, princess ball gown, and art-deco embroidery – they tick all the big bridal trend boxes.
After something a little less fancy? No worries – killer tailoring, cool palazzo pants, super wearable tops and edgy accessories are all on offer. With their satin finish and origami folds, the black backless flats have got some serious designer vibes going on, and are a total day to night hero buy. Whether you’re hitting the festival circuit, curating your holiday wardrobe or just fancy a wardrobe update, we guarantee you’ll find it here. Ethical, amazing and loved by the A-list…could there be any more motivation to shop this lot?