Helena Christensen Is The New Face Of Boden

Helena Christensen has been named the new face of Boden’s latest collection ‘Shoreditch’ – an edgier range with a focus on plainer prints and ’70s influences.

As our go-to brand for countryside-chic tea dresses, tweed jackets and a classic check print – think the AW12 English heritage trend as seen at Burberry Prorsum and Alexander McQueen – the Danish supermodel looks elegant and stylish.
Already an ambassador for Triumph, Helena’s swapped lingerie for knitwear – we’re not used to seeing her wearing so many clothes! EK