Queen of daytime TV Lorraine Kelly has launched her very own High Street Fashion Awards giving you the opportunity to vote for your favourite high street fashion store.
On Thursdays our own LOOK Editor, Ali Hall, will be on the show and along with other panellists, including Mark Heyes and Louise Redknapp, will be discussing clothes from 30 of your high street fashion favourites.
Lorraine will ask you to vote for your favourite leading up to the grand finale on Thursday May 31st, so don’t forget to set your Sky+ box because you definitely don’t want to miss out on a chance to support your favourite high street store!
You can watch Lorraine’s High Street Fashion Awards on ITV1 from 8.30am and to see the TV ad just scroll down… LO
Shop our 50 essential fashion buys this week in the online high street hottest below!