New high street fashion label Voodoo Girl launched their debut collection in February, and to celebrate, they’ve launched a brand-new pop-up shop at BOXPARK Shoreditch, in London. The label, which totally nails festival style with slogan tees, frayed denim shorts, maxi dresses and hooded tops, held the pop-up launch party last night in London’s trendy East End, and we sent fashion stylist Electra Formosa and photographer Harleymoon Kemp to hit the party and check out the new collection!
Watch our exclusive video below to meet Voodoo Girl’s owners and designers, and to see the best picks from the new collection. Fancy checking it out for yourself? Head to the pop-up in Shoreditch, London, which is open for the next month, or shop the collection at Voodoogirlcouture.com and Asos. There are new ranges touching down every 4-6 weeks and free UK delivery on orders over £75. We like.
Scroll down to watch our video of Harleymoon and Electra at last night’s party.
By Hannah Eichler, 10th May 2013
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