Happy 21st Birthday To George At Asda!

Since George landed in Asda stores, our weekly shopping bills soared as we sneaked stylish frocks into our trolley alongside the spaghetti, and this month, the fashionable supermarket shop turns 21. Yep, 21! We couldn’t believe it either, and to celebrate their coming of age, George have launched a collection of their most on-the-money looks to date. There are 21 pieces that can be mixed and matched and worn in 21 different ways. Oh, and prices start at £21. See what they did there?

Check out the Erdem-esque garden blooms on that mini, and the summer picnic-perfect gingham number – we’ll certainly not be spending a fortune on summer wedding outfits now! You’ll be tempted by the capri trousers, jumpsuit and chiffon tops too. After pioneering the £3 bikini a few seasons ago, which are still flying off the shelves every summer, this year the brand is upping its fashion credentials even further with a sponsorship of Graduate Fashion Week, as we reported last week.
We’d say 2011 is definitely George’s year. Many Happy Returns! GG