Gigi Hadid has spoken out about all things Topshop, Taylor and what it means to be a supermodel right now…
How does it feel to be Topshop’s campaign girl?
It’s 100% cool. I just love anything Topshop. I’m the biggest fan because it never feel forced or posed – which I think is very much my style too.
How would you describe your style?
I like to say casual chic because I have to be comfortable, but also like to stay on trend. My Met Ball after party look was a Versace mini dress with adidas trainers – I like mixing glam and casual.
How was it shooting Taylor Swift’s ‘Bad Blood’ video?
Absolutely epic. I’ve never been on a production that huge. What people don’t understand about how massive it was is that none of those were green screens they’re all real sets – so the effort that Taylor and Joseph put in to make it seem like a real badass secret agent training camp is real. It was like the supermodel Hunger Games.
You’re also part of the Instagram generation – what do you and your friends love so much about it?
It’s about being able to look inside worlds that you wouldn’t normally experience. I like following graffiti artists and musicians because it gives me a new insight. It’s not even about celebrity versus no celebrity – one of my best friend’s sisters is travelling the world saving whales and she’s posting underwater pictures everyday – and she’s not a celebrity, but it’s completely cool. It’s cool to work in a generation where we have that tool.
What’s do you think it’s like being a model in 2015, compared to say the ‘90s supermodels?
I’ve heard from a lot of people in the industry that the supermodel is coming back, which is really exciting for me. For a long time you would see a girl for one season and then you’d never really hear about her again. Now models are getting to create a fanbase that keeps them around.
Any other secret talents?
I’m a real geek about criminal psychology. I have no idea where that came from – my mom used to catch me sitting home at 9 years old watching Forensic Files instead of the Disney channel. And she was like – my daughter’s either brilliant or really weird!
In the campaign, Gigi rocks a range of different looks, including a super glam fluffy jacket, a sporty crop top, and a tailored tux, giving us an exciting glimpse of what will be stocking Topshop’s shelves come autumn.
Sir Philip Green spoke out about the new campaign, saying “Working with Gigi Hadid on this campaign continues to strengthen our international vision. We are continually developing our footprint across all markets with ambitious plans both in the UK and internationally, and I feel that Gigi is an ideal ambassador to underpin these efforts.”
We couldn’t agree more. Gigi Hadid is certainly one to watch right now, and is a perfect fit for the store, which has already had successful celebrity collaborations and campaigns fronted by stars including Kate Moss, Cara Delevingne and the Jenners.
We were feeling a little depressed with how grim the weather is right now, but after seeing these autumnal pics, we are secretly willing away the summer so we can get our hands on the new collection!