Always a pioneer of all that’s new and exciting in the world of fashion, Topshop has teamed up with Central Saint Martins for a second time in order to produce a brand new collection for Freedom. Second year BA Jewellery Design students at the university were asked to design their very own collection for the high street power house, working to the brief of ‘Women and Power’.
A panel of experts was assembled to choose the winner of the competition, including mega-blogger Sandra Hagelstam, of 5 Inch and Up and Freedom at Topshop’s own buying director, Vivien Thomason. The top spot was awarded to Lucie Davis, who was announced as the winner thanks to her interesting take on the brief.
Rather than sticking to conventional jewellery design, Lucie chose to produce four gold, temporary tattoos, inspired by themes of strength and adversity. “I remember my name being read out, and I just remember slapping my face,” says Lucie. “I was just so overwhelmed. It really felt like an X Factor moment!”
SEE: Is Cressida Bonas Topshop‘s New Muse?
Speaking about her decision to stray away from jewellery and produce temporary tattoos, Lucie explained: “I chose temporary tattoos because they were about strength through adversity, imperfections, and beauty through those imperfections. I just wanted to celebrate that.”
Designed to be worn on the face or the body, Lucie’s tattoos launch online and in stores tomorrow, priced at just £8.50. At first, we were a little wary of decorating our faces, but looking at these campaign shots, it’s safe to say we’re sold.
We also love the message behind Lucie’s designs; embracing our imperfections and celebrating adversity. What’s not to love?