Fashion Trend: The Rise Of The Midi Prom Dress

Think of the midi prom dress and you’ll probably think of one of two things: Grease or Taylor Swift’s 2012 wardrobe. But these Fifties favourites are making a huge comeback on the red carpet thanks to the likes of A-list fashionistas like Alexa Chung and Daisy Lowe.

We’re loving these floral spring numbers, it’s like the weekend’s freak snow storms never happened. From Sophie Ellis Bexter’s romantic rose print, to Alexa’s angelic Valeninto dress, the midi prom dress is the ultimate way to embrace your girly side.

Plus, with a nipped in waist and exaggerated skirt, this is one figure-flattering spring 2013 fashion trend that you’ll want to get involved in.

Err and just before you head out on the hunt for your pretty new frock (vintage shops are a must), just note how many fellow Brits are pioneering the trend – nice one girls! HG