EXCLUSIVE: Rochelle Humes On Her New Very Collection

To celebrate the launch of her Very.co.uk collection (online today FYI), the lovely Rochelle Humes invited LOOK’s Fashion News Writer Gemma Gow down to Claridge’s for a scrumptious champagne afternoon tea and a catwalk show. Looking gorgeous in a floral jumpsuit from the range, Rochelle talks fashion, body confidence and taking style advice from her hubby….

LOOK: It’s great to see the collection Rochelle, it all looks amazing in real life.
R: I know, it’s nice for me as well because I’ve done obviously so many shoots and drawings and all of that we’ve done together and picking the swatches and all of that, and now to see them all walking round, it’s just been so lovely. The neon floral dress really comes alive, doesn’t it?

Yes! How did the hook-up with Very.co.uk come about?
They approached me a while ago, asking me if I’d be interested in working with them to create my own collection. It’s something I’ve always wanted to do, a dream come true, but it was about finding the right people to make it happen. I’m really excited that it’s finally happened and I’m so proud of the designs.

Have you always had an interest in fashion design?
Yes, I’ve always been fashion-y with a real love of clothes and style.

How does your collection differ to rest of the Very.co.uk celeb ranges?
I think it’s just very ‘me’. It definitely reflects my style, what I like to wear. I had total input into the designs, they’re what I love. Everything in the collection is based on something I’ve worn at some point so I’ve tried to recreate my favourite pieces for this summer.

What about the inspiration, did any catwalk designers or trends influence your creations?
They’re very pattern driven and I know a lot of designers are doing that this summer. I love Victoria Beckham. I love the way she cuts her dresses, so her collections are always going to be an influence on me.

So have any of the girls from the band got any pieces yet?
I’ve been waiting for it to launch to give some to them! I’ve only been wearing samples and some of them changed as we’ve gone along, but now [the range is finished], so the models have had it on today and I’m like, can I take it home? So yeah, I’ll take some home today and the girls will get bits.

How does the collection reflect your personal style?
It’s just what I love to wear and as I’ve been massively involved in it, so it reflects what I love in fashion. For example, I love wearing colour in summer. In winter I could be mistaken as dressed for a funeral, lots of black. So the colour reflects how I like to be now.

What is your favourite piece from the collection and how would you style it?
It’s between the jumpsuit, tailored short suit and coral lace dress. The jumpsuit and short set are great day-to-night pieces, worn with ballet flats or sandals in the day and then dressed up with wedges or strappy sandals for evening. I’m looking forward to a warm summer night when I can wear the dress to an event or date night, and I’d definitely glam it up with heels. Today we’ve styled up the shorts suit with a little Peter Pan collar, which I thought looked cute. I’ve worn it with a camisole, keeping it simple because it’s quite bright, isn’t it? And strappy heels… I’m obsessed with just a single strap heel at the minute.

What’s your ultimate styling tip?
Dress for your figure, that’s really important. You can always incorporate a trend through a great shoe or an accessory, but make sure you dress for your body shape.

Who are your style icons?
It has to be Eva Mendes and Jessica Alba and of course Victoria Beckham. I love their clean, classic style that’s still feminine, it’s what I base my look on.

Who else would you love to see wearing your collection?
I designed the collection with real women in mind that want to feel a little bit special. Women who will wear the pieces, and feel confident and good in themselves.

Has your style changed since becoming a mum?
I’m a young mum, only 25, so I’m still very interested in fashion and want to wear or at least interpret the trends, but there are bits of my body I’m perhaps more conscious of so I’d say I’m more mindful of these.

What are your tips for feeling body confident?
Dress to flatter your shape. Regardless of trends or what you’ve seen a celebrity wearing, always think, will this suit my body? That’s why I always go back to certain styles such as a jumpsuit, as know I can throw it on, and feel confident and comfortable.

Was it important to cater to all shapes and sizes when designing the collection? 
Absolutely! I’m curvy, small curvy, but I definitely have a bum and bits of my body I’m happier showing off than others, so I wanted to make sure these pieces would fit and flatter a womanly shape.

Does Marvin offer you style advice? If so, do you take it? 
I very much have my own mind when it comes to fashion and what I like to wear but if I’m totally stuck between two looks I will ask him what he thinks and go with that. Frustratingly, he’s always right!

So when and what can we expect the next instalment of the collection? 
September, and then we’ve got one in October and then again in December. I’ve done the whole pencil skirt thing, not as many prints and then the December drop is more pared back. I’ve got a nice coat, and a couple more black items that I do tend to stick to in the winter.

Looks like we’ll have a Rochelle for Very.co.uk shopping list as long as our arm by the end of the year…

By Gemma Gow

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