Ethical Fashion Brands You Need To Know About Now

Living an ethical yet super style lifestyle couldn't be easier thanks to these trending ten fashion labels.

If you think ethical fashion is all about hemp bags and shapeless shift dresses, you’re wrong. Nowadays, there’s a whole host of great ethical fashion brands nailing it when it comes to creating clothes that are not only sustainable, fair trade and ethically made, but also in designs that tick all the style boxes too. The best part? The options right now are endless, so whether you’re after jewellery you’ll love forever or statement frocks from your high street favourites, rest assured you’re well and truly catered for.

Our favourite ethical fashion brands


For SS’17, Scandi high-street hero, Lindex, have launched Re:Design; a collection of exclusive upcycled products made from denim garments from their previous seasonal lines. The garments have been given new design details or taken apart and put back together, creating a whole new product. Clever stuff eh?


So Just Shop

So Just Shop is an online fashion marketplace where talented females from developing countries sell beautifully handmade goods directly to an international market for a fair price. They work with a number of artisan groups from countries including Kenya, Nepal, India and Morocco.


Matt & Nat

Calling all vegans; we’ve found a dreamy bag company that could complements all the ethical fashions brands in this list. Not only are Matt & Nat committed to not using leather or any other animal based materials in their designs, they also experiment with different recycled materials such as recycled nylons, cardboard, rubber and cork. Genius!


ASOS Made In Kenya

Now quite a few seasons in it’s hard to remember a time where ASOS Made In Kenya (previously called ASOS Africa) wasn’t part and parcel of the ASOS offering and thankfully for us, the range shows no signs of slowing down. The premise is simple: by working with local artisans, setting up factories and teaching new locals new skills ASOS Made In Kenya is all about promoting growth and empowerment on the continent. Each season we’re treated to stellar collections full of bold prints in vibrant colours on easy, every day silhouettes, inspired by the countries they work with. A solid contributor to our list of ethical fashion brands.



Mirabelle is the ethical jewellery label the likes of Kate Middleton turn to. The brainchild of Veronique Henry, each piece is produced by fair trade suppliers using sterling silver, 22k gold plated metals and semi precious stones from trusted sources. Think pretty, vintage-style pendants and delicate drop down earrings.



If you’re already a fan of Monsoon, prepare to fall even deeper in love with the high street favourite. It was one of the founding members of the Ethical Trading Initiative (ETI) and its team regularly check that factories are abiding by its Code of Conduct, which sets out minimum requirements and working conditions for staff.



Name any stylish celebrity and chances are, they’ve been seen wearing Reformation. For the uninitiated, Reformation is the ethical fashion brand taking America by storm, charming its way onto the backs of just about every leading lady in Hollywood. Created in a sustainable sewing factory in downtown Los Angeles, Reformation prides itself on offering clothes in eco-friendly fabrics in the must have styles of the moment.


People Tree

If there’s a big movement in the fair trade fashion scene, you can cite People Tree as one of the pioneers. From classic smock dresses to statement jewellery, you can be rest assured that anything you buy from People Tree is both environmentally sound and fair trade. And just in case you needed proof of it’s fashion credentials, look online and you’ll see lines made in partnership with labels like Peter Jensen and Orla Kiely, not to mention that collaboration with actress Emma Watson.



Employing over 60 men and women in a workshop in Kenya, teaching locals new skills and aiding long-term employment in communities is at the heart of jewellery label, Made. Working with artisans on beautiful hand crafted pieces, its list of collaborators read like a who’s who in fashion from heavyweight luxury brands like Louis Vuitton and Tommy Hilfiger, to purse-friendly stalwarts like ASOS and Topshop.


H&M Conscious Collection

Proving that ethical fashion brands aren’t just a passing trend, each year the Swedish favourite releases two ethical collections: one, full of chic, must-have every day pieces (like the above), and another, featuring more exclusive statement gowns often spotted on the backs of celebrities on the red carpet. The next Conscious Exclusive collection will launch in April 2017 for the SS’17 season. We just can’t wait!


Chinti & Parker

Loved by New York stylista Olivia Palermo, Chinti & Parker advocates a ‘buy less, buy better’ philosophy. Each season its collections feature the kind of uber-soft knitwear and everyday separates that you will love forever, all made in carefully selected factories that actively offset their carbon emissions through the Carbon Neutral Company guidelines. With prices starting at £70 for a t-shirt, they’re not the cheapest of our ethical fashion brands so think of them as investment pieces.


For SS’17 EmJ launches their latest collection of chic vegan laptop bags to take you from the boardroom to bar with minimal effort but maximum style points. Passionately handcrafted in England, emJ lovingly creates each premium, cruelty-free leatherette laptop bag, ‘Boss’ clutch and tote from their Leicestershire based workshop!