It’s Father’s Day this Sunday (get that card in the post!), and in anticipation, Dove has released a dad-themed advert that will make you feel ALL the feels.
Dove’s Men+Care campaign has created a video filming men finding out they’re going to be dads for the first time. It’s real life, none of the guys are actors, and their honest and adorable reactions are enough to make even the coldest hearts feel a little teary.
Some men find out about via a pregnancy test, others via a hand-written card. We’re guessing it’s the wives/girlfriends behind the cameras, as one man actually leaps with joy straight into the camera-bearers lap upon hearing the news. Now that‘s the reaction all women hope for!
‘Real strength means showing you care even from the very first moment,’ reads a message at the end of the ad.
And it’s not the only Father’s Day vid making us weep…
Glenlivet’s #CheersDad video campaign interviews dads and their kids about what they’ve learnt from each other, and we guarantee you’ll well up at least once.
And Nationwide’s Best Scarf Ever advert started with a hand-knitted scarf, and ended with us feeling GOOSEBUMPS EVERYWHERE.
Oh, Father’s Day. Watch and weep.