Everyone Is Wearing This New Denim Brand

And it starts from just £35...

Beyond keeping tabs on our exes (just us?), Instagram provides us with the capacity to do a lot of other things- one of which includes scoping out new fashion labels. Cue Dr Denim.


The company was actually founded in a basement in Sweden by two brothers who launched an offering of the best I’m-so-cool-and-I-didn’t-even-try denim we’ve ever seen. Hardly surprising, then, that the Instagram fash circuit is overflowing with OOTD shots featuring, you guessed it, Dr Denim.

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Each pair of blues (and blacks and whites) costs between £35 – £50, and is categorised according to ‘skin tight’, ‘tight’, ‘regular’ or ‘loose’ fit.

As well as jeans, there’s denim skirts, denim dungas, denim shirts, tops, skirts, dresses, jumpsuits and jackets to choose from, too. In other words, it’s got everything you need to nail the ultimate minimalist wardrobe.

Paisley sweater, Nora jeans & sun! Denimlicious! 💙📷 @linoya #regram #drdenim #norabydrdenim

A post shared by Dr. Denim OFFICIAL (@drdenim) on

And, for the first time, the brand now hosts it’s very own UK site, while it’s also stocked on high street hotspot ASOS.

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Draft up your lists, ladies. Doctor’s orders.