Could Jeans *Really* Be About To Become Extinct?!

We all love a pair of jeans, right?

They’re the comfiest things to throw on when we’re having one of those can’t-be-bothered-to-get-dressed days, but also look great glammed up with heels and a cute top.

But could our favourite go-to items one day be EXTINCT?!

Jeans How could jeans EVER go out of fashion?!

 

Surely not? But according to retail analysts, there’s a new generation of 20-somethings who may actually never own a pair of jeans.


See: 13 Hilarious But Painful Stages Of Shopping For Jeans

Instead, these millennials are ditching the denim in favour of comfy yoga pants and jogging bottoms.

This is all because of ‘athleisure’, a trend that’s gone huge in the US and is fast becoming a big deal over here as well.

Kylie Jenner Kylie Jenner is a big fan of athleisure

 

Thanks to athleisure, it’s now become acceptable to wear sportswear outside of the gym.

Brands such as Sweaty Betty have brought it onto the high street and celebrities including Kanye West are incorporating it into their fashion lines.


See: Skinny Jean Problems Every Girl Knows

Over the past 12 months, US sales of athleisure have risen 17% to $41bn. Meanwhile, jeans purchases dipped 8% and global sales were only up 2% across the world’s 10 biggest clothing markets.

Kanye West Kanye West has incorporated athleisure into his lines with Adidas

 

Marshall Cohen – chief retail analyst at NPD – tells The Guardian: ‘Leggings have replaced jeans as the must-have in the wardrobe.

‘It might not be as big in the UK as the US yet, but it’s getting there. For every pair of jeans they’re not buying, they’re buying two pairs of leggings.’

So how are jeans companies combatting the rise of athleisure?

Well. A number of the big denim retailers admit that they’re putting more of an emphasis on ‘stretch’ jeans, making them more similar to leggings.

Laura Carmichael Downton Abbey’s Laura Carmichael is a fan of stretch jeans

 

As Wrangler’s creative director Sean Gormley says: ‘[Athleisure is] a big deal and it’s very real. It’s re-energised the whole sportswear look and it’s definitely a threat.

‘There’s always a new kid on the block, but denim is good at innovating itself out of corners. I believe that’s what’s going to happen with this latest trend.’

Hmmm. We don’t know about you, but there’s NO way we’re throwing our jeans out just yet.

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