Converse’s Chuck Taylor All Star is undoubtedly one of the most iconic shoes of all time and, after 98 years, the brand have just reissued the shoe with a fresh new update and we couldn’t be more excited.
The groundbreaking Chuck Taylor All Star II is bound to be as huge a success as the shoe the original time round.
“The Chuck Taylor All Star is one of the most legendary and iconic sneakers of all time,” said Jim Calhoun, Converse President and CEO. “The launch of Chuck II is a ground-breaking moment for Converse as we continue to move the brand forward through creativity and innovation, ushering in not just a new sneaker, but a completely new way of thinking.”
The brand announced:
‘Since its debut in 1917, the Chuck Taylor All Star has become one of the world’s most celebrated sneakers, with fans, artists and musicians adopting the brand as a badge of creativity and self-expression. In creating the Chuck II, Converse obsessed over creative spirits around the world joining them on tour, in concert halls and art studios, on sidewalks and at all-night parties, and realized they wanted more. The Chuck Taylor All Star II is designed to meet the demands of the creative lifestyle and is built for the next generation of self-expression. Now, this beloved classic receives an innovative refresh, with product enhancements that stay true to the time- honored aesthetic while also providing modern comfort solutions in a premium execution.’
“The Converse Chuck Taylor All Star II is a sneaker that started with one simple notion: obsession,” said Richard Copcutt, Vice President/General Manager of Converse All Star. “We listened and took it to heart that people love their Chucks and want sneakers that are built to enable them to do more. The Chuck II is the full expression of this consumer obsession, staying true to the DNA of the original.”
Coming in black, red, blue and white in both low and high top, there’s something for everyone in the new drop! On Tuesday, July 28th, the shoe will go on sale for £55 online and in store. We’ll be right at the front of the queue…
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By Amy de Klerk