Since former Loewe creative director Stuart Vevers took over at the helm of Coach in 2013, the brand has gone from strength to strength in both its handbag and outerwear lines. And yesterday, after branching away from its usual presentation set up, Mr Vevers proved the brand is having a bit of a moment with its very first luxury line show at New York Fashion Week.
Held against the backdrop of New York’s iconic Chelsea High Line, the Coach 1941 line hones in on the “super-heritage” of cinematic America, coming to life in a series of reconstructed classics from leather biker jackets and denim flares to suede co-ords complete with western-style patchwork.
And come festival time, the new line plays host to various drop-waist gypsy dresses, ditsy floral jackets and pussy bow blouses making for the ultimate in prairie girl chic.
Of course, being the bag aficionados they are, the arm candy on offer within the Coach 1941 show was equally as impressive as the clothing. Multiple mini leather block-colour totes and satchels in a rainbow-hued palette completed each look but for us, the deal-breaker had to be the floral printed tan satchel. The selection also included an exclusive saddlebag designed by Vevers in celebration of the brand’s 75th anniversary next year.
To round things off, the show attracted a truly stellar crowd including Chloe Grace Moretz, Kiernan Shipka, Ciara, Zoe Kravitz, Debbie Harry and Christina Ricci. We’d say that’s pretty good going for a first.
Unlike previous collections, the luxury line will be available to purchase on Coach’s website and in stores, although it remains unknown when the pieces will land. Either way, the collection looks in pretty good stead to reverse the brand’s falling sales after cutting down on sales events and focusing on creating a fresher, younger image for themselves. Congrats, Stuart!