Are you a high-rise jean kind of girl, or do you prefer to wear your denim lower? Well, prepare to cast your votes becuse Donna Ida is holding its very own Denim Election, and it needs you to choose your gang. By tweeting the hastags #TeamHigh or #TeamLow, you can join the debate before the results are revealed on 7th May, which just so happens to be the day of the General Election, too.
The London based brand added a low-rise jean to its denim offering towards the end of last year, contributing to the ongoing ’90s resurgence of late. Who can forget Keira Knightley’s hip huggers on the red carpet back in the day? While we’re swaying towards a higher waist, particularly during these colder temperatures, we reckon lower styles will give our summer wardrobes a fresh update when worn with trapeze tops and slouchy camis. For now though, we’ll be firmly tucking our polo neck knits in to Donna Ida’s amzing array of high-risers; we’re talking everything from skinny and cigarette cuts to boyfriend jeans. And although they’re an investment buy, these true blues will last forever and fit like a dream, too.
But that’s not all. One lucky voter will win £1,000 to spend on a brand new, Donna Ida-filled wardrobe. Just for hashtagging your favourite jeans! It’s a no-brainer, when you think about it. Simply head to donnaida.com, or tweet @donnaidadenim with your jean of choice. It couldn’t be easier. Which gang will you join?
By Hannah Banks-Walker