The £12 Giles Deacon T-Shirt Michelle Keegan Loves

BBC Children In Need never fails to attract huge A-list support, but this year looks set to overtake all previous appeals.

And it’s all down to one man in particular. That’s right, to raise money for the cause, none other than designer to the stars Giles Deacon has redesigned the classic Pudsey Bear t-shirt to create a unique metallic gold and black version, while a list of famous faces as long as your arm have been recruited to model the tees. 


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To name but a few, Michelle Keegan, Daisy Lowe, Abbey Clancy, Sophie Ellis-Bextor and Rochelle Humes have all joined forces to help promote and encourage others to donate to the charity.

Actress and model Michelle is thrilled to be involved: “This Giles Deacon t-shirt for BBC Children in Need is a fantastic way for people up and down the UK to support this year’s Appeal. The t-shirt not only shows Pudsey in a new metallic guise, but also brings in influences from Giles’ 2015 collection, so Pudsey really is a trendy Bear this year!” If it’s got Michelle’s approval, it’s certainly got ours!

> Abbey Clancy styles her Giles Deacon with a tie at the side




Model Abbey is also a fan of the new design: “I love Giles and think the new fashion makeover he has given Pudsey is just amazing. You can always rely on Giles to bring something wacky and wonderful to anything he does and he always has an original take.”

As for the men of the world, Dermot O’Leary, Matt Baker, Joey Essex, Nick Grimshaw and Peter Andre have also shown their support in modelling the new and improved tees.

For those of you who want to do your bit, the unique t-shirts are available to buy now from and at House of Fraser for just £12, with at least £7 from every purchase going towards BBC Children in Need. We’ve already got ours..