It was only a matter of time before Karl Lagerfeld took his Chanel spectacular to Seoul in South Korea, home of the cultural phenomenon that is K-Pop. This is a movement that has made stars more famous than Kim Kardashian in their native country, boasting millions of followers and some pretty impressive wardrobes, too. In fact, most of those K-Pop icons were seated on Chanel’s FROW, perched on candy coloured seats alongside the likes of Kristen Stewart, Tilda Swinton and Gisele.
Yep, Gisele was in attendance, watching the models breeze down the rainbow-spotted catwalk from the sidelines. And, instead of the usual finale featuring Chanel fave, Cara Delevingne, the Cruise 2016 show was all about another model; Soo Joo Park. The Korean super has seen her career go stellar thanks to her work with Chanel, Tom Ford and Carine Roitfeld, and if you haven’t yet heard of her, she’s a name to get on your radar right now.
As for the collection itself, it was a feast fit for Instagram, thanks to a few of those classic cult accessories, including a fluoro pink box bag, as well as the models’ oversized, braided buns. The clothes themselves were a sumptuous mix of typical Chanel style tropes- a smattering of tweed, pearl embroidery, camellias- with nods to traditional Korean dress. One pale pink organza gown featured a raised empire line and wide sleeves, reminiscent of the Korean Hanbok.
The show was a riot of colour, texture and style quirks (socks with Mary Janes, no less), and unsurprisingly sparked a frenzy on social media, with furious Instagrammers using the hashtag, #ChanelCruiseSeoul. As always, Karl proved he’s got his finger right on the pulse, as Seoul is tipped to be the next hot fashion destination; it already has its own fashion week.
As you can see, we’ve picked the best Instagram pics of the bunch, giving you a glimpse inside Chanel’s Korean candy shop. What did we learn from this most recent offering? Chanel’s appeal is as strong (and international) as ever, Soo Joo is set to be the next Cara D and we all want to book a ticket to Seoul to brush up on our K-Pop knowledge. Well, if it’s good enough for Karl…
By Hannah Banks-Walker