Burberry is not one to go by the rulebook. Just this week they caused quite the stir when they hired 16-year-old Brooklyn Beckham to photograph one of their major ad campaigns, and now they look to shake things up again.
Creative director Christopher Bailey has announced plans to radically alter the way the brand shows at London Fashion week. Currently the brand showcase four collections a year (two womenswear and two menswear) but they plan from September 2016 to just have two shows.
These shows will be season-less collections referred to as the ‘February’ and ‘September’ shows, and will present a mixture of both womenswear and menswear within the same presentation.
Instead of the traditional set up of viewing summer clothes in winter (and visa versa), you’ll be eyeing up pieces you can wear that very weekend.
Most excitingly, you won’t have to wait months to get your hands on them as the looks will be available to shop online and in-store immediately after the show. Genius!
“The changes we are making will allow us to build a closer connection between the experience that we create with our runway shows and the moment when people can physically explore the collections for themselves,” said the Burberry chief creative and chief executive officer Christopher Bailey.
We know Burberry loves an impressive line up of models, celebs and performers at its shows so we’re hoping now the womenswear and menswear merging we will see an even more star studded show.
If Burberry wasn’t already the hottest ticket on the LFW schedule it sure is now. And fear not, if you’re names not on the door you can start your shopping list via Burberry’s live stream.
By Elizabeth Bennett