It’s that time of year again when it becomes all about the boys. That’s right, before the autumn/winter 2015 shows begin next month, it’s time for the world of men’s fashion to have their shot. LCM officially kicks off today with Topman Design, Coach and Barbour showing their new collections this Friday.
To kickstart the fantastic week of fashion, Superdry hosted an amazing event last night at their Regent Street store and we were there to catch all the action.
The top floor of their store was transformed into a ski lodge to show off their snow and skiwear range. The models strutted through the party and into the lodge, where they showed off the new collection.
The brand was also presenting it’s new 120-piece rugby collection, which will launch in September to coincide with the Rugby World Cup, although a smaller collection will launch next month with the 6 Nations tournament.
Keep your eyes peeled for all that will be going down at the LCM shows. The likes of J.W Anderson, Alexander McQueen, Tom Ford and Burberry will be showing the best of their menswear and we cannot wait to see what the new season will hold.
By Amy de Klerk