OMG! Have You Seen What’s Happening In H&M?

Balmain X H&M may have only launched a couple of hours ago to never-ending queues, but scenes from around the world have already caused an Internet sensation. From Instagram to YouTube, clips of the carnage unfolding at the select H&M shops stocking the hotly anticipated collab have gone viral in a matter of minutes, showing shoppers loosing their minds as they battle it out to get their hands on Olivier Rouesting’s wears.


>

We knew that from all of H&M’s designer collaborations that have come before it, Balmain’s offering was going to just as much of a hit, but nothing could have prepared us for the sheer frenzy that occurred.

Completely selling out in stores by 12pm – a mere three hours after the now-traumatized sales assistants opened the doors – the first pieces to fly off the shelves were the green sequin dress (worn by none other than Kendall Jenner in the star-rammed campaign), the sleek Balmain logo t-shirt – a dead ringer for the £150 mainline version, and Olivier’s favourite item; that velvet blazer embellished with thousands of pearls. Yep, we’re gutted we missed out on that one…


>

While H&M’s website is still a no-go, and the stores are ransacked, you’ll be pleased to know these hot commodities have already made their way onto eBay. Good news if you have a few hundred pounds to spare, we guess. 

This velvet devore dress had the retail price of £99.99 in-store and online. However, on the auction site, it’s been priced three times that high, as we guarantee that figure will rise…


>

This frock, which Alexa Chung sported at the Balmain X H&M catwalk show in New York was supposed to set customers back £99.99 – a drop in the ocean compared to the £500 pricetag it’s commanding on eBay. Eye-watering…


>

If you missed out on the action, you can cheer yourself in the knowledge that you didn’t have to encounter this at 9am this morning…


>

If you need further proof that people will do ANYTHING in the name of fashion, then check out the insane video below, filmed at Istanbul…