Maxi Dresses: Asda Sell £1 Million’s Worth In A Week

Maxi dresses might not be your first choice in the rather nippy summer we’ve been having, but it looks like we’ve all been optimistically stockpiling while we wait for the weather to cheer up.

George at Asda have reported record numbers in their sales of maxi dresses, selling 62,000 in just a week. But it turns out this is all down to Asda’s sneaky marketing strategy of changing stock according to the weather. You remember those blissful two days last week? Well that’s when we all went mad in George!

The perfect choice for summer chic (and a great way to keep our pasty pins under wraps) the maxi dress has become a staple of our wardobes and to be fair, at George’s prices we can afford to have a few back ups!

This adorable striped number is only £12 – perfect to throw on for a summer barbecue… even if that barbecue ends up being inside.