ASOS’s New Collection Is So, So Good Your Purse Will Hate You

ASOS White

It’s fair to say that whatever you want, ASOS probably has it. And if, like us, you’ve permanently got a sneaky tab open at work, dedicated to your ASOS shop, you may have noticed something very exciting. The online destination’s own brand, ASOS White, just dropped a new collection. And it’s amazing in so many ways. 

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ASOS White 2016 collection Striped co-ords and oversized silhouettes are among some of our favourite ASOS White pieces


Printed jumpsuits, satin mini dresses and show-stopping co-ords all take inspiration from some of the world’s coolest holiday destinations; New York, Osaka and Stockholm. The entire range focuses on day-to-night dressing, which is music to our ears. Each and every piece is something you could wear just as easily to work as you could on a night out. And with graphic prints, luxe finishes and oversized silhouettes, they all look like one-off designer buys. Without the price tag. 

ASOS White 2016 collection The new way to do double denim? With an oversized co-ord.


Let’s talk about those jumpsuits. A silk mix jumpsuit with cross-over detail bears a sketched floral pattern, and can be thrown on as a holiday staple or dressed up with stacked heels and costume jewels for after-dark. The pale pink herringbone onesie is ideal for off-duty, while the gingham culotte jumpsuit makes for an edgy wedding guest alternative. You can literally just throw one of these on and go; it’s a ready-made outfit, not to mention a style coup. 

Rope trims on sun dresses, clean cotton shirts and bleached denim two-pieces make for one capsule wardrobe that’s guaranteed to up the ante of your everyday dressing. Peplum tops, striped duster coats, organza separates… need we go on? 

ASOS White 2016 collection Peplum tops, cropped tees and statement trousers all make for one seriously cool capsule wardrobe


As you can see, we’re more than mildly obsessed with this little gem of a collection, and for obvious reasons. In fact, we’re referring to it as the collection that launched a thousand ships compliments. 

If you’re still reading this, then you might want to hot foot it over to ASOS right away. Chance are we’ve already beaten you to it.