You don’t need us to tell you that ASOS is a fashion force to be reckoned with. While it always delivers on knockout dresses, could-be-designer heels and dreamy arm candy, it’s often ASOS’ wardrobe basics that have serious selling power.
Just a couple of weeks ago we brought you news of the huge surge in sales of ASOS bodies, up a whopping 300% on last year and selling out in record time. Chokers have been another ASOS big hitter, with over 2220 selling in one day – yes, really. 650 of one style alone sold in 24 hours. We’re talking about a simple velvet choker here guys.
Now, our insiders at ASOS HQ tell us they’ve got another best seller on their hands – the ‘Farleigh’ mom jean. The site sold a whopping 2000 pairs last week, cementing them as a major high street ‘It’ item. And it’s not hard to see why. With fashion-land declaring the skinny jean over this season – sorry, skinny addicts – a looser, 90s inspired fit is definitely where it’s at on the denim front right now. Not convinced? ASOS has a ‘Farleigh’ for everyone. Seriously, the in-demand jean comes in tall and petite options, a whole spectrum of washes and colours – from classic indigo to acid – and in ripped or turn up versions. The bloggers love them, natch. There was a time when it was easier to get your hands on a limited edition Birkin bag than a pair of Farleigh’s. Ok, maybe not but you get what we mean. Thankfully, ASOS’ virtual shelves are fully stocked with styles and sizes aplenty right now, making it a breeze to get your Farleigh fix. Oh, and the most expensive pair is only £38…why are you still reading this? Add to cart, or regret it.