Do you #giveaspit about blood cancer? Well, so does Game of Thrones star Rose Leslie, fashion designer Ashish, Eastenders actress Kellie Shirley and the recently appointed Spider-Man Tom Holland. In fact, said A-listers have joined forces to raise awareness around the Anthony Nolan blood cancer charity and it’s stem cell donor register.
The campaign #IGiveASpit sees the actresses, actors, models and pop stars posing for snaps in their exclusive Ashish #IGiveASpit t-shirt, styled by the stars using spraypaint, peepholes, glitter and scissors – the idea being that the tops represent a blank canvas and the customisation each person’s unique blood.
Argentinian model Tati Cotliar (who has bagged campaigns with Vivienne Westwood, Valentino, Mulberry and Paul Smith, to name but a few) said: “It’s the perfect way to highlight how you can save a life, just by being you. It’s almost a romantic concept to think that your particular DNA combination could be a perfect match for someone else, and you could be the only person in the world who could cure them from blood cancer”.
You’re probably also intrigued about the thinking behind “#IGiveASpit”; the title highlights the requirements of stem cell donors to join the Anthony Nolan register. Yes, it really is as easy as spitting into a tube which is then tested for a potential match with those in need of a blood transplant.
Rose Leslie, of Game of Thrones and Downton Abbey said: “One of my closest childhood friends, Millie, was diagnosed with leukaemia and died when she was 19. If there were more young people on the Anthony Nolan register ten years ago, my friend might have found a closer match and might still be here today”.
So, if you fancy getting involved, the Anthony Nolan stem cell register is calling for 16-30 year-olds only. As for everyone else, you can help by posting your very own #IGiveASpit selfie or head to Topman, Oxford Circus to personalise your very own tee where 10% of proceeds will go to the charity! Psst, the Ashish-designed number costs only £24. You know you want to.
By Bridie Wilkins