We swooned over the gorgeous gowns, satin jumpsuits and embellished heels of the H&M Conscious Exclusive collection earlier this year, and now we’re getting excited about the latest installment due to land in stores in April. We know, it’s a pretty long wait, but we’ve got some really exciting news (and a sneak peek of the range) to tide you over in the meantime.
The brand new face of the Conscious offering is none other than Olivia Wilde, an A-lister known for her environmental credentials. The Hollywood actress told us: “Sustainability is one of my biggest passions. I’m proud to be the face of H&M Conscious Exclusive, a collection which shows the stylishness of sustainability.” We couldn’t agree more- H&M have long been nailing on-trend pieces with an ethical twist, and from the looks of these pictures, the next collection is set to be the best yet.
Olivia looks incredible in a halter-neck, tie-front jumpsuit and printed, show-stopping frock. Inspiration was taken from Africa, Asian and Indian cultures in both cut and pattern, with dresses as the main focus. The brand’s Head of Design for New Development, Ann-Sofie Johansson said, “I love the look of this collection. The pieces are full of character in the most beautiful prints, all made from sustainable materials.” Organic silks, cottons, linens and leathers have been used, as well as recycled polyester.
Who knew recycled materials could look this good? If it’s good enough for Olivia Wilde, it’s definitely good enough for us. And there’s nothing better than investing in a killer outfit with a conscience. Let’s just hope that the 16th April comes around as qickly as possible…
By Hannah Banks-Walker