When iconic plimsoll brand Superga were looking for a stylish new face to front their 100th anniversary campaign, we couldn’t think of anyone better than Alexa Chung. The self-confessed fan of the classic brand adds her usual cool-stamp in the self-styled shoot. Her laid-back look of denim cut-offs and cute vintage-style dresses has given us a dose of weekend style-inspiration we can’t wait to try out. All we can say is move over Converse, there’s a new plimsoll in town.
The new SS11 Superga collection is available to shop now at my-wardrobe.com from £40, click the pink shop link below