Since the term was first coined, the 30-year-old TV presenter has become the unofficial poster girl for fashion’s new obsession with blending into the crowd by wearing nondescript staples like classic jeans, tees and trainers.
And now she’s offered up her feelings on the no-frills ‘anti-fashion’ look of making absolutely zero effort that’s sweeping the London hipster scene.
‘I am into it,’ she told Fashionista. ‘But I didn’t recognise it as a category of dressing, it’s just how people dress, but I know friends of mine that were included in the first article who were quite outraged by that.’
‘It’s weird when you’re just existing and people outside it gather you up and take away any unique vibe you thought you had’, she continued. ‘They’re like, “It’s a trend” and you’re like, “What? No, I just exist”.’
While Alexa may be reluctant for her self-honed style to be given an official label, there’s no denying the easy peasy appeal of rejecting statement dressing and slipping into your comfiest pair of jeans, channelling some Chung-style cool.
By Robyn Munson