Swedish model Agnes Hedengård has made a video (that’s gone viral) to highlight the unrealistic body standards of the modelling industry.
The 19-year-old (who, incidentally, is totally stunning), stands in her underwear in the mirror as she explains how she has had to quit modelling after continously being called ‘too big’.
‘I don’t get any more jobs since the industry thinks I’m too big’, she says in the video posted on her YouTube channel. ‘They think this is too big. They think my butt is too big, and they thinks my hips are too wide.
‘According to the modelling industry, you cannot look like this. You need to be thinner.’
It’s not the first time models have reported on this kind of feedback from casting agents. But one look at this striking, silver-haired beauty with a BMI of just 17.5, and it’s enough to shock us back into remembering that this industry-wide problem is still very real.
Agnes, who came third in Sweden’s Next Top Model last year, reveals she’s now given up with modelling to pursue a career in fashion sales instead.
‘I have been in contact with big agencies and clients that really want to work with me, but as soon as they get hold of my measurements, it’s a whole other story.’
Hedengård ends the video with a closing statement: ‘My purpose of this video is to show everyone that a big part of the modelling industry thinks this is too big.
‘It’s absurd and I hate it, and I just want other people to see this.’
The video was quickly shared in its hundreds, and received tonnes of support from Facebook and Youtube commenters.
‘Your body is much more beautiful to see on magazines than the thinner ones,’ wrote one Facebook user. ‘I’m sure your intervention will be useful and would convince some industrials to work with you and to choose your face as their public image.’
Whilst it’s clearly still a big problem, the fashion industry has been taking steps to improve its attitude to body image and ideals – in July, Topshop announced that it was going to stop using mannequins deemed ‘too skinny’ by shoppers.
What do you think of Agnes’ experience? Let us know below…