Graduate Fashion Week Winner Chloe Jones’ Designs Hit George

We gave you the inside scoop on Graduate Fashion Week 2012 winner Chloe Jones after she took home the coveted George Gold Award at the ceremony in June last year, and now she’s about to make her mark on the high street.


As well as the major kudos, her prize included £20,000 to kick-start her fashion career, and the chance to turn her designs into a limited edition collection for high street giant George at Asda. Landing in stores and online at tomorrow, Chloe’s debut line is a sports luxe dream of super-wearable pieces, splashed with prints inspired by cathedrals and gothic architecture. Starting at just £8 and going up to £30, it’s the perfect opportunity to rock a purse friendly slice of designer, and snap up the next big thing in fashion before everyone jumps on the bandwagon! GG