The £80 River Island Dress We’re Already Queuing Up For!

When we saw this red-carpet worthy maxi at River Island’s AW11 press show, we knew it was going to cause some serious fashion waves. The Gucci-esque maxi looks a million dollars but will cost a mere £80! We are literally counting down the weeks (all 13 of them!) until it hits stores on 5 September, and we assure you this baby is worth waiting for. 

Gucci’s AW11 show was one of the strongest of the season – think luxe ’70s styles in dazzling jewel tones, coloured furs, silk pussy bows, feathered fedoras and python bags. Head designer Frida Giannini cited Florence Welch as her muse and created these floor-sweeping gowns with her in mind. She then went on to design Florence Welch‘s whole tour wardrobe.

Florence has just begun her US tour, playing the Los Angeles Greek Theatre last night in a yellow Gucci number. Bets are on she’ll whip out this red stunner tonight!  HH

Check out Florence Welch’s best fashion moments in the gallery below.