Zoella’s Fave Make-Up Products That We’re Loving Too

Zoella’s make-up is always on point. Well, as one of the world’s most famous beauty blogging sensations, you’d expect nothing less.

It all started in her bedroom, taking her teenage love of beauty and posting it on the ‘net. Surely we can all remember hiding away in our rooms and testing out new make-up looks, no? (Enter the horrific flashbacks to outlandish baby blue mascara and body glitter *shudders*).

Zoella and her make-up have come a long, long way. The 25-year-old has her own range of beauty products and over 8 million subscribers to her channel. With her ever-growing audience, she’s extending her love of beauty – with some fashion and lifestyle thrown in – with young girls across the globe.

Zoe has a host of celebrity friends and has appeared on TV and radio Zoe has a host of celebrity friends and has appeared on TV and radio


Zoella, real name Zoe Sugg, is also something of a social media mogul. We love to flick through her Instagram account, and regularly see (pretty) flashes of make-up arrangements and new beauty looks. But, with bottomless make-up draws to rummage through, what go-to products does this YouTube star really swear by?

We’ve watched her videos and read her wishlists, and done the hard work for you. Check out our round-up of products that Zoella loves – which also come with the LOOK seal of approval.

Because, make-up.


Urban Decay Concealer

Zoella was quick to share her love for this product in her recent April Favourites video – and we have to say, we completely agree. She raved, “It’s all I’ve been using on my blemishes”, before going on to sing: “Love, love, love…”

Available in eight different shades to match to your skin tone, this concealer gives you buildable, even coverage with a luminous, demi-matte finish.

Urban Decay Naked Skin Weightless Complete Coverage Concealer, £17.50


Zoe recently chopped her signature locks in favour of a long bob Zoe recently chopped her signature locks in favour of a long bob



Benefit Cosmetics Mascara

The beauty vlogger couldn’t contain her excitement at this mascara discovery. She gushed, “I honestly am head over heels in love with this mascara…. When I use this, I feel like I can get a false lash effect.”

Our Beauty Editor Sam also loves this product, so we’re right there with you, Zoe. Get ready to find your answer to long, fluttery lashes.

Benefit Cosmetics Roller-Lash Mascara, £19.50


NARS Foundation

We love NARS products, and it seems that beauty lover Zoe does too. She’s been using the brand for years, including them in many lists of her favourite make-up products. But when speaking about this foundation in particular – which she also included in her most recent video – she said, “I always get compliments whenever I use this foundation… It makes my skin look so good!”

Our beauty team recommend this formula if you’re a fan of heavy coverage, and give it a big thumbs up for staying power.

We’ve also been lusting after Christopher Kane’s collaboration with NARS, which was simply made for summer.

NARS All Day Luminous Weightless Foundation, £32


Zoella has always been a fan of a pop lip colour Zoella has always been a fan of a pop lip colour



Tanya Burr’s Lip Gloss

Forever a fan of a popping lip colour (or two), Zoe loves to use blogging pal Tanya Burr’s own range of lip products – but insists that it has nothing to do with their BFF status. She said, “I’m not just saying this because she’s my friend – I genuinely love everything about them. The taste, the formulation and how longwearing they are.”

We won’t judge you, Zoe. We included these stunning glosses in our own round-up of the ultimate Blogger Beauty Buys.

Tanya Burr Found Nemo Lip Gloss, £6.99


So. Brushes at the ready, girls…

By Laura Jane Turner

We all love a good beauty recommendation. To find the bespoke beauty products matched specifically to you, visit our sister site Powder.