100% Sales Of This Urban Decay Eyeshadow Primer Go To Charity

Do good whilst giving yourself a lovely treat!

Feeling the pinch thanks to a mammoth festive spree? We feel ya. Which is why buying yourself a treat is so difficult. Unless it’s for charity…

Urban Decay’s global initiative to empower women, The Ultraviolet Edge, is behind the brand’s latest incredible eyeshadow primer. When you buy one of the £16 tubes 100% of the sales go towards helping women by educating and empowering them.

Help empower women using the powers of beauty

Even without the incredible charity connection, the Eyeshadow Primer Potion in Enigma is a wonder buy thanks to brand new technology. The Potion itself has had a revamp with a revolutionary paraben-free formula which features super cool polymer technology that fills in any imperfections and smooths. Just the thing for creating the perfect base for your fave shadow.

@themayaahmad lookin' seriously fierce in Disturbed. #LipstickIsMyVice #UrbanDecay

A photo posted by Urban Decay Cosmetics (@urbandecaycosmetics) on

It also looks different! With an ombre tube and tear drop-shaped lid, the new Primer comes with a flocked applicator making the process even easier than before.

See: This Grandma’s Cute Beauty Tutorials Are Too Much

Why do we even need a primer? Well, without a clever layer greasy lids will cause the eyeshadow to slip off and settle into creases. A primer absorbs excess oil as well as smoothing any tiny imperfections.

Taking flawless on the road. 🚗 #UrbanDecay

A photo posted by Urban Decay Cosmetics (@urbandecaycosmetics) on

If you prime your lids your fave eyeshadow will last a million years longer. Well, at least until the end of the day.

It will help your eyeshadow stay all day long

Urban Decay’s charity primer is available in a neutral shade, great for so many skin tones plus it won’t jar with any vibrant shades. Meaning your colour pop pink with remain on your eyes all day long without any issues!


Read: Why This Blogger Swears By Using Shaving Foam To Take Off Her Make Up

In 2015 Urban Decay launched their amazing The Ultraviolet Edge initiative the company (and you!) have donated a massive $528,000 and in 2016 they upped it to $750,000. All to help women get back on their feet and feel empowered.

Even more reason to invest in a brand new primer for your peepers right now!

By Ellen Kerry