Unblended Contouring Makes A Statement At NYFW

Contouring has become a major deal over the past few months.

Stars including Kim Kardashian and Little Mix’s Perrie Edwards have let us in on their make-up secret and there are hundreds of different contouring kits available on the high street.

Not only that, but we also contour our bodies with fake tan (tantouring), update our hair with highlights and reverse-contour with strobing.

> Kim Kardashian is a big fan of contouring


We’ve even seen Star Wars contouring, boob contouring, face morphing… it’s basically EVERYWHERE.

Now the trend has played a big part in New York Fashion Week, with the Hood By Air show sending models down the runway with very obviously unblended faces.

We could see under-eye concealer, dark foundation down the sides of noses – which is usually blended to give the illusion of a slimmer bridge – and bronzer to highlight cheekbones.



The collection was inspired by plastic surgery, and designer Shayne Oliver wanted to further explore the idea of self-alteration with his beauty looks.

‘Why do young people – who are already almost perfect – think they need that stuff to become even more beautiful? [This look] adds question marks and really fits the collection,’ make-up artist Inge Grognard tells The Cut.

But was this really all a dig at celebrities who use the trick, such as the Kardashians? Well, apparently not. She continues to explain that it’s just a ‘theatre technique’.



The models’ hair also made a nod to a famous beauty look – the Rachel. Their locks continued the scar theme with zig-zag hair partings, a popular 90s trend.

‘If you Google zig-zag parts, Courteney Cox and Jennifer Aniston come up, so we decided to make that a reference,’ says hairdresser Amy Farid.

> The Friends cast inspired the Hood By Air hair looks



As well as this, both male and female models’ nails were wrapped in bandages.

Well. It’s *definitely* made contouring a talking point again…