Contouring has become a major deal over the past few months.
We’ve even seen Star Wars contouring, boob contouring, face morphing… it’s basically EVERYWHERE.
Now the trend has played a big part in New York Fashion Week, with the Hood By Air show sending models down the runway with very obviously unblended faces.
We could see under-eye concealer, dark foundation down the sides of noses – which is usually blended to give the illusion of a slimmer bridge – and bronzer to highlight cheekbones.
The collection was inspired by plastic surgery, and designer Shayne Oliver wanted to further explore the idea of self-alteration with his beauty looks.
‘Why do young people – who are already almost perfect – think they need that stuff to become even more beautiful? [This look] adds question marks and really fits the collection,’ make-up artist Inge Grognard tells The Cut.
But was this really all a dig at celebrities who use the trick, such as the Kardashians? Well, apparently not. She continues to explain that it’s just a ‘theatre technique’.
The models’ hair also made a nod to a famous beauty look – the Rachel. Their locks continued the scar theme with zig-zag hair partings, a popular 90s trend.
‘If you Google zig-zag parts, Courteney Cox and Jennifer Aniston come up, so we decided to make that a reference,’ says hairdresser Amy Farid.
As well as this, both male and female models’ nails were wrapped in bandages.
Well. It’s *definitely* made contouring a talking point again…