H&M Beauty

Why We’re Obsessed With The New H&M Beauty Range!

It’s finally here! No we’re not talking about Katy Perry’s H&M Christmas campaign, or the OMG-worthy Balmain x H&M collaboration; H&M Beauty has just landed, and we’re a bit obsessed!

The brand’s all new beauty collection has re-launched and includes make-up, haircare, bodycare and beauty tools, all in super-chic packaging. Best of all, we’ve got a full set of the whole range worth £260, to give away to one lucky reader. To enter our exclusive competition, head to Look.co.uk/competitons.

Known for its fast, on-point fashion, H&M is the one-stop high street hot spot right now, and the new makeup collection is no different. From lipsticks to nail shades, the products are all inspired by seasonal trends and colours, making it even easier to perfect your style from head to toe.

“It’s an opportunity to be inventive, creative and to have fun with colour that inspires us,” says Sara Wallander, H&M Concept Designer. And what’s more, there’ll be new dedicated areas in store to ensure there’s plenty of room to experiment!


Along with colour cosmetics the H&M Beauty range also includes haircare products, body lotions and skin pampering essentials, plus an extension of the current H&M beauty tools line.

The packaging is having a fancy update too. The shiny chrome lipstick cases with matte white lids, and the sleek looking matte black compacts are all perfect for your make-up bag. There’ll be no shame whipping these beauties out of your handbag on a night out!


With such an exciting line-up of models fronting H&M every season, we also can’t wait to see the beauty products put into action on the faces of Katy Perry, Kendall Jenner, Joan Smalls, Doutzen Kroes and more. Will there be killer smokey eyes? Wowzer red and berry lips? A new nail trend to covet? Who knows!

Let us know what you buy first @Lookmagazine!



By Amy Lewis and Annie Quinton