The best selling foundation in the UK goes to...Estee Lauder's Double Wear Foundation, £26.50

The Best Selling Foundation In The UK…Have You Tried It?

Did you know Estee Lauder’s Double Wear Foundation, £29.50 is the best selling foundation in the UK, yes really! Well, if you’ve tried it, you’ll know its great, but here’s why we, and so many celebs, like Laura Whitmore love it…

It is the best foundation for high coverage, but it doesn’t look one bit cakey. There’s 30 shades in the range, so we’re pretty sure you’ll find your perfect match. It’s got spf15, so you don’t need to fuss with sun protection underneath. It doesn’t budge (yes the 15 hour claim is true) and it’s amazing for covering scars and spots. It looks velvety on our skin and we’ve never had so many good-skin-compliments, when we’ve got it on.

Laura Whitmore is a huge fan of the foundation Laura Whitmore is obsessed with the foundation


So, if that’s not enough of a reason to love a foundation, we don’t know what is. But don’t shy away from getting colour matched at a counter, go with a friend! Estee Lauder want you to know how great they’re foundation really is, so to encourage you to come along they’ve just launched this super cute Double Wear confidence campaign with Laura Whitmore and her bestie. Click below to watch them in action…

For more info on the latest new foundations on the market…click here! And if you’re struggling to really get your base to stay put, check out the new amazing primers we’re obsessed with. 

Samantha Freedman