Superdrug’s Anti-Ageing Miracle Cream Is A Total Bargain

Superdrug Optimum PhytoDeluxe Indulgent SPF15 Day Cream, £14.99

When it comes to anti-ageing, there’s a wealth of products on the market to keep wrinkles at bay, all with a unique cocktail of youth-preserving ingredients. But, as with most things in life, the more potent the age-fighting component, the pricier the product. BUT, this doesn’t always have to be the way! Because Superdrug, bastion of the British high street, has come to our rescue.

We’ve been very excited for a long time about the release of this new product. The Optimum PhytoDeluxe Indulgent SPF15 Day Cream is a new addition to Optimum range (along with the corresponding night cream) and it contains a rather special ingredient. Black Diamond Truffle Extract has enjoyed extraordinary status since ancient times; it’s rich in amino acids, and helps to tonify skin and improve moisture-balance. And it’s not just a culinary luxury – Black Diamond Truffle is rare, meaning it’s one of the most expensive ingredients in skincare. Compared to other moisturisers on the market which go for upwards of £200, Sueprdrug’s offering is a snip at just £14.99. Yep, you read that right – under fifteen quid.

 Black Diamond Truffle: looks questionable, actually magic


Combined with platinum particles and vitamin E, it results in a pretty potent little cream. It firms, brightens and sculpts, leaving skin looking smoother and more radiant. And on top of all that, it gives SPF15 protection, shielding against unnecessary sun-induced ageing – because even if it’s cold outside, the sun doesn’t care for skin ageing. The cream itself is lightweight and absorbs quickly, with a fresh scent.  Just apply as normal in the morning after a thorough cleanse, and you’re good to go.

Launched only last week, we predict big things for this humble cream – get it before it’s not such a secret!

After more wrinkle reducers? 

Annie Quinton