We love nothing more than discovering a cool new fashion or beauty brand on Instagram, and luckily, a certain miss Poppy Delevingne is more than happy to share her finds.
Cara’s big sis uploaded a snap of some seriously pretty make-up to her account this week, and we quickly found out it’s the brand new range from her model pal Jess Hart. Called Luma, the products come in gorgeous pink packaging, with Poppy showing off a haul including a popping coral blush and applicator brush.
After clicking through to the @lumacosmetics Instagram, we found there’s a whole load of covetable products in Miss Hart’s range, from highlighters to foundations, lip gloss to eyeshadow palettes. Jess launched Luma to ‘enhance natural beauty’, after learning all the tricks of the trade from years in the makeup artists chair.
The super says it’s all down to her sister and fellow model Ashley, who got her thinking about make-up – something she’d previously disregarded – by asking her one day “Why don’t you try a little…make an effort. Just a little concealer, tinted moisturiser and mascara would go a long way Jess!” Luma’s goodies are all natural too – free from mineral oils, sulphates and parabens and not tested on animals.
Sounds good to us, but we just wish it came with a guarantee of looking as good as Jessica Hart. Sadly, Luma is only available in Jess’ native Australia at the moment – though they do ship for a $20 fee – so we can only hope that Poppy convinces her to find a UK stockist, asap!
By Gemma Gow