Beauty junkies rejoice! We have some very exciting makeup news. One of our fave beauty brands, Urban Decay has tapped Ruby Rose as their new ambassador.
The Australian model, actress and TV presenter had landed a major campaign deal with the brand and they’ve named her their ‘Most Addictive New Vice’. What a pretty cool title to pop on your CV, eh?
The Orange Is The New Black
star announced the news via Instagram
with a pic of her and her massive NYC billboard. “Always wanted a billboard in NY!! Thanks for making my dream come true @urbandecaycosmetics … People are going to freak out when they see what we have coming!!” she wrote.
Whilst the brand took to Instagram to share the first campaign shot. Rose looks awesome showing off her tattoos and working a bright pink lip and black cat eye.
“Urban Decay believes in supporting individuality and personal self-expression— two values I hold very dear— because everyone deserves the freedom to explore their personality and discover their true selves,” they explained.
Urban Decay and Ruby Rose are a match made in makeup heaven.
Whilst Urban Decay are just as well known for there crazy colourways and sell-out products as they are for championing diversity, Ruby Rose is famous for breaking gender stereotypes and LOVES switching up her beauty look.
Wende Zomnir, the founding partner of UD, said :”When Ruby Rose hit the scene, we were immediately hooked: with her badass look, f***-it attitude and playful spirit, she nails what it means to be feminine, dangerous and fun.”
>hair colour "> Ruby loves to play with her hair colour
So what does Ruby’s new job as ‘Most Addictive New Vice’ entail? Apparently her role involves spreading the brands love for self-expression and promoting their ethos of ‘beauty with an edge’.
We can’t think of anyone more perfect for the job…
Images: @rubyrose and @urbanoutfitters