The New Beauty Site That Predicts Your Favourite Products

Beauty just got very, very personal. Let us introduce you to Powder, the brand new site that brings together advice from the UK’s leading beauty editors in one place.

But there’s a BIG difference to your average beauty website – product recommendations are tailored especially to you.

It’s like you just got your own one-on-one beauty personal shopper! And it’s totally free.

Get top shelfie inspo for your Instagram


So how does Powder work? Beauty editors comb through every product to discover the best in skincare and make-up. You’ll find iconic staples through to the brand new launches everyone’s talking about.

After years of searching, we’ve finally found our dream mascara.

Meet your recommended new mascara


Once you join Powder, answer a few questions about your routine, appearance and major bugbears and the clever beauty calculator matches you up with your perfect product.

You even get your own ‘Beauty Drawer’ to stash your new discoveries. We’re sold.

Discover the latest trends and expert tips with Powder’s articles. They’re exclusive to users but if you want a sneak preview, swot up on face fuzz here…

And find out why you might be doing your blusher all wrong here…

Skincare to add to your bathroom cabinet

You can now personalise your BB cream. Type in your skin type and it will help you find the perfect BB Cream for you, tailored to your needs. Genius! 

Personalise your BB cream


Because the site is brand new, fresh products, categories and features will be regularly added to please beauty addicts so check your personal Powder Beauty Feed.

If you’re as Powder fanatical as us you can follow on Facebook, Twitter, Instagram and Pinterest.

Create your own Powder account here or you can log in with Facebook.