Most of you are probably wondering what on earth a bottleshop is, and up until today we would have asked the very same question. That is, until the latest bit of beauty news hit our desks – Models Own are launching their first ever retail store, and it’s designed to look like a nail polish bottle!
Mark Rodol, the CEO for Models Own, explained how they came up with the idea of a bottleshop. “At Models Own we like to do things differently. You hear about other brands trying to create ‘immersive shopping experiences’ so we’ve taken this literally by asking people to actually shop in the world’s largest bottle of nail polish!”
The store opens today at Westfield London, Sheperds Bush, and will be right in the centre of the mall – we can’t wait to head down there and see it for ourselves! VJ