Here at LOOK HQ, we’re applauding Michelle Keegan for backing a very important campaign.
The ex-Coronation Street actress, 27, has lent her support to a scheme that aims to encourage young women to attend cervical screenings.
Seeing as early detection and treatment can prevent 75% of cancers from developing, we think it’s great that Michelle is getting involved to spread the word.
Cervical screening saves up to 4,500 lives a year but many women who are eligible do not take up the invitation.
The campaign is currently being piloted in Middlesbrough, where Michelle has recorded a radio advert for local station TFM.
In the commercial, she says: ‘You get your roots done every six to eight weeks and you love painting your nails for a night out, but girls – it’s important to look after the bits you can’t see too.
‘Cervical screening does just that, so if you are aged between 25-64 make an appointment as soon as that letter arrives.’
Good on you, Mich. And ladies, we also recommend cervical screenings.
We *promise* it’ll be quick and painless – and it could potentially mark the difference between life and death.
Middlesbrough Council’s Edward Kunonga has said: ‘We’re delighted to have hired Michelle Keegan as the voice of the radio commercials.
‘Michelle is hugely popular with the target audience for the campaign and has a recognisable voice that will help the commercials stand out on air and resonate with female listeners.’
And it seems as though plenty have already started taking note of Michelle’s message, which started airing earlier this week.
The stunning brunette has re-Tweeted the post: ‘Great to hear @michkeegan as the voice on @TFMradio’s ads for cervical screening! Such an important message #screeningsaveslives @JoTrust.’
We bet Michelle’s fiancé Mark Wright – who she’s set to marry this month – is very proud of her.