Get Lippy with MAC’s New Customizing Campaign

From sheer pinks to deep, rich cranberries, MAC has a lipstick to suit every skin tone and occasion. Cult classics like Ruby Woo, Angel and Diva have long graced our dressing tables, and you’d be hard-pressed to find a LOOK girl who doesn’t have a MAC lippie in her handbag.

If you’re as obsessed with MAC’s lip-loving shade range as we are, then you’re going to go crazy for the latest news from the powerhouse beauty brand. Yesterday, they announced the launch of their new lipstick shade mixing project, called MAC Mix + Mash.

The campaign encourages MAC devotees to “show off (their) creativity by mixing, mashing, and inventing your own lipstick shades!” It couldn’t be simpler to show the world how you rock your mixed-up MAC lippie.

Share a snap of your favourite colour combo – the more creative the better – and upload with the hashtag #MACMixMash. Whilst we’ve not heard if sharing your favourite concoction will encourage MAC to launch new bespoke shades, we think it offers a hefty dose of inspo to MAC HQ. MAC are sharing the most popular looks on their Mix and Mash site, so get snapping for a chance to be featured!

We’ve seen some INCREDIBLE colour combos by searching through the hashtag, and are even more impressed when pigments and glitters are thrown into the mix.

> @brittanyyynicole

This beautiful matte berry is making us seriously excited for autumn and winter!

> @tina.brawisch

Unleash your inner mermaid with this high-shine, shimmer-heavy marine blue.

> @kuskovadanya

Keep things pretty in pink with subtle shimmer and a barely-there ombre effect – perfect for everyday glam.

> @rhiannondudney

Share your take on the brown lip trend with this metallic, foiled-effect khaki pout!

> @devilletheartist

This lemonade-inspired look screams summer…