Look’s Big Mascara Test

One eye, 7 wands. Lets go.

We all want to know what the best mascara is, right?

LOOK’s Beauty Writer Gabrielle put the new season formulas to the ultimate test, just for you.

It’s wand vs. lash, seven brushes, two coats each.

Ready, set, swipe.


  1. Dolce & Gabbana Passioneyes in Terra, £28

I usually pick black mascaras, but this one made my eyes look more naturally defined. Unless you go up-close you can’t really tell I’m wearing anything at all – cue the ‘maybe she’s born with it’ comments.



  1. Estee Lauder Pure Colour Envy Lash Multi Effects, £25

This was great for lengthening but I found the formula quite heavy on the brush – so make sure you really drag it through your lashes properly to avoid clumping. It wasn’t until after I’d applied it that I realised the brush has different bristles on each side, one specifically for defining and another for building volume. Moral of the story – check your brush!



  1. Givenchy Noir Interdit Mascara in Deep Black, £25.50

It might look scary, but it was really easy to use. You can adjust the angle of the wand to 90degrees to coat every last lash and you don’t need many coats to build bigger lashes. It’s a really pigmented black, too. Love.



  1. Clinique High Impact Lash Elevating Mascara, £18

I ended up liking this way more than I thought I would. There’s no fancy gimmicks – the brush looks like most other mascaras, but it does what it says on the tin and my lashes look thicker, clump-free and fluttery. The only downside is it’s a bit of a battle to get it off.



  1. Revlon Mega Multiplier, £9.99

This is quite wet so it wont dry out and flake, plus you can layer it really easily. It’s packed with microfibers that claim to elongate each lash which it does, but they ended up looking quite sparse. The fact it’s waterproof is an added bonus, however.



  1. Kiko Fall 2.0 Mascara, £12.90

This brush proves that size really doesn’t matter. I’m usually a sucker for a big wand (!) but this tiny one gets right into the roots. It was easy to layer and didn’t clump, plus the little brush is great for clumsy-types who usually get mascara everywhere (read: me)



  1. Eyeko Lash Alert Wake Up & Go, £19

Caffeine and fibres are meant to make this the ultimate lash perk up, but it was the curved brush that won me over. It gave my lashes fantastic curl even without using any curlers. It’s also way easier to use than the straight brushes. There was no fall out and my lashes looked super glossy.