If you haven’t heard of Lammily, you’re certainly about to now.
She’s a doll conceived as an alternative to Barbie, who’s caused controversy over her proportions and body image.
Lammily’s figure is based on an average 19-year-old’s and she’s been praised for being a ‘healthier’ role model for young people. Pretty cool, right?
Marketed as being ‘fit and strong’, she has brown hair, wears little make-up and owns ‘toned-down’ outfits.
Add-ons have also allowed children to stick cellulite, acne, scars, blushes, moles, scrapes, stretch marks and other ‘imperfections’ to her skin.
This is all to help young them realise what it’s really like to be a woman.
But now Lammily’s gone one step further – by getting her period!
Her latest package comes with an entire ‘Period Party’ kit, which includes 19 coloured and patterned sanitary pads and a spare pair of underwear.
Also included is an educational leaflet explaining how periods work and a calendar with small stickers to enable girls to ‘track’ their menstrual cycles.
Nickolay Lamm – who created the doll – tells TIME: ‘It’s just what happens in real life. We wanted to put it on the doll so it’s not a scary thing.’
And as the description on the Lammily website reads: ‘On average, a woman between the ages of 12 and 51 spends a total of 6 years on her menstrual period.
‘Yet, while being a huge part of female life, this perfectly healthy natural process is still surrounded with taboos.
‘Let’s start an open and positive conversation about our periods.’
It doesn’t seem as though Lammily will actually menstruate in any form, but girls will still get to learn exactly what will happen when their periods begin.
What do you think of the new Lammily package? We’d love to hear your thoughts below.