Super-Cool Korean Beauty Buys That’ll Blow Your Mind


Forget visiting Parisian pharmacies for the latest products – now it’s all about South Korea. According to the website, Korea is said to be seven years ahead of the rest of the world in terms of product development, so it’s time to take note. Remember the BB and CC craze? That came from the East. So did facial essences, which have become huge. Now, instead of travelling across the globe, you can finally buy these must-have exports in the UK. From the cute packaging to the genius technology, here are some of our top buys…

Jelly texture eyeshadows: We’re obsessed with Holika Holika Aqua Petit Jelly Eye Shadows, £10 each. The instant cooling effect is super refreshing and, because they’re water-based, they’re easy to blend. (Available at 

Lip tattoo stains: Paint on Lively Lip Tattoo, £5.31 each, and expect an amazing stain, seriously punchy pigment and lip colour that lasts through your morning latte and lunch. (Available at 

Super-Skinny Mascara: With a super-slim wand, this mascara looks almost non-existent, but don’t be fooled – Innisfree Skinny Waterproof Microcara, £7.41, coats even the shortest, stubbiest lashes. (Available at 

Pastel Skin Perfectors: Etude House Mineral Magic Cushion Foundations, £22.50 each,are designed to colour-correct redness or pigmentation, so you’ll have the perfect foundation base. ta-dah! (Available at Korean

The Eye Reviver: Feeling tired? smooth Tony Moly Panda’s Dream So Cool eye Stick, £7, over your lids and under your eyes to feel instantly refreshed. (Available at

The Hand Hero: A moisturiser in a castle? what’s not to love? Etude House My Castle Hand Cream in Pink Wish, £8.01, is fruity and floral. (Available at

The Face Fixer: Empty the mask in Innisfree Green Tea Capsule recipe pack, £1.29, and smother it over your face – we love the coffee-style capsules, and how soft it makes skin feel. (Available at

Samantha Freedman