Now, we all love a collaboration, but a collaboration that does good is even better. Kiehl’s have teamed up with rap legend Tinie Tempah and MTV’s global charity The Staying Alive Foundation, which has been dedicated to stopping the spread of HIV and AIDS for ten years.
All 102 Kiehl’s stores and counters will be supporting the charity in raising money and awareness through special activities and handouts for customers in store. What’s more, Tinie Tempah, the MTV Staying Alive Foundation Ambassador for 2015, has designed the label for a limited edition Ultra Facial Cream – Kiehl’s iconic moisturiser, and a fave in LOOK towers too. And super stylish Tinie would only design something super cool, obvs.
But this isn’t the first time Kiehl’s has been associated with HIV and AIDS charities. Over the past decade, they’ve raised a whopping $2.5 million for the cause. ‘We are proud to continue this important philanthropic work with the MTV Staying Alive Foundation; an effective, ground-breaking organisation built on the foundation that, give the right tools, every young person has the potential to help protect their generation and beyond from HIV’, says Antny Rankin, Kiehl’s UK and Ireland General Manager.
This limited edition Kiehl’s Ultra Facial Cream is available now in-store and at kiehls.co.uk at £43.50. £2 from each purchase is donated to MTV’s Staying Alive Foundation – skincare that’s not only luxurious, but makes you feel good too. And if you want to go the extra mile, text ‘HIV1’ to 70660 to donate £5 – a quick, easy and safe way to give to the charity.